On this page you’ll find a list of betting sites that, in our opinion, represent the best places to bet on football online. We’ve compiled this list based on a variety of factors, including: who has the best odds, variety of football betting markets, in-play betting, mobile useability and last but not least, the quality and value of the promotions they offer.
The list is updated regularly and presented in the style of a ‘top 10’ guide for UK bookmakers – with our favourites at the top and then working down from there. All, however, come highly recommended and even our number 10 is well worth having a look at.
Top 10 Online Bookmakers For 2018
Another UK gambling giant, Coral operate hundreds of shops (around 1600 actually!) as well as their telephone betting service and online platform. The website is nicely laid out and is quick to navigate from a home page that conveys a lot of information whilst staying just the right side of cluttered.
With strong odds, the range of markets you would expect from one of the UK’s biggest gambling empires and a great range of offers they are well worth joining.
10Bet have been around since 2003 and with customers in more than 100 countries around the world they are clearly doing a lot right. They are increasingly positioning themselves as a UK-orientated bookie, which is great for fans of football betting generally and the Premier League specifically.
They are licensed and regulated by the UK Gambling Commission which offers a degree of security and assurance regarding safety and fair play, especially in comparison to some rivals who fall under the jurisdiction of less scrupulous and rigorous agencies. With a generous free bet welcome bonus for new customers 10Bet are well worth checking out.
Like Betfred, the owner of BetVictor is a big football fan and Victor Chandler once reportedly took a cool £1m off Fred backing his beloved Chelsea to finish above Done’s United. Again, a football man operates a football-orientated bookmaker and so BetVictor is one of our top bookmakers.
The odds are just about the best around, the in-play interface is superb. The ongoing promotions are strong and while many of those are aimed more at racing punters than fans of the Beautiful Game, there are still plenty for football fans to get stuck into.
Ladbrokes are a staple of the British high street and have betting shops in pretty much every town, so their online betting site has a lot to live up to. Thankfully they do this well with a decent mobile site, competitive odds and a nice range of markets for both pre-match and in-play football betting.
For new customers there's a straight forward matched bet when you join. And whilst they don't offer a huge amount of money back specials when compared to some of the others in the list, they do offer a heck of a lot of enhanced odds - with price boosts on selected markets and extra value on high profile doubles and accumulators pretty much every single day.
Fred Done, the owner of Betfred, is a huge Manchester United fan and self-styled Bonus King. Unsurprisingly, therefore, Betfred has a very, very strong focus on UK football and backs that up with good offers and promotions.
We thoroughly recommend Betfred for their simple free bet, the decent odds (especially in big matches), the strong customer service and the wealth of ongoing free bets and bonuses. If you like betting on who scores first then Double Delight and Hat-Trick Heaven will appeal, whilst fans of Both to Score betting should check out the ongoing Goals Galore promotion.
Overall Fred is a top bookmaker and with a good range of leagues and markets you have plenty of bets to choose from.
Comeon are relative newcomers to the game but they take a refreshing, humorous approach to online gaming that may well appeal to a younger clientele. The website is clean, fresh and well-designed and covers all the basics for sports alongside a well stocked casino.
They don’t offer too many ongoing freebies aimed at football fans at present but they do have a loyalty scheme for regular punters, particularly rewarding if you like betting on accumulators. They also offer good odds, one of the biggest range of leagues around and a good number of markets within each.
Betfair dominate the betting exchange marketplace and – with them processing more transactions than all of Europe’s stock exchanges combined – their strength is their size. Their other obvious plus point is their odds, often around 15% higher than a standard bookie and sometimes even better on useful football markets like first scorer or correct score.
If you are a fan of those markets and other long-odds bets, Betfair is the place for you and they increasingly offer ongoing promotions (such as accumulators at enhanced odds or insurance if one leg lets you down) in addition to their opening free bet. Betfair have recently begun to place more emphasis on their fixed odds operation but it remains to see how this will develop.
For this guide we’ve specifically focussed on football (for reasons which should be fairly obvious, considering the name of the website), but that’s not to say that the information doesn’t translate across to other sports – a bookmaker that excels in footie is probably also going to be fairly decent when it comes to horse racing or rugby.
We should also point out that, as a bunch of Brits, the information is targetted towards users in the UK. Most of the bookies also accept customers from non-UK countries, but you might find that the bonuses are a bit different depending on what country you’re from (the bonuses shown are those for UK punters).